Contests are a great way to gain organic content and maximize awareness while building a long-term connection between you and your target audience. Since contests are based on performance or skill, entrants are typically heavily invested in the contests they enter due to the effort required to participate.

Keeping it Clean

User-generated content is a proven way to increase consumer involvement and build brand equity, but there are guidelines to follow to keep your contests running smoothly:

  • Pre-screen user content before posting online
  • For contests with a voting overlay, fraud protection measures must be put in place
  • Make sure judging criteria is clearly defined and qualified judges are retained

 

With over 50 years of contest administration experience, you can trust DJA to ensure that your contest is executed with the utmost integrity and can stand up to the highest level of scrutiny.