Chiquita® Just Smile Contest
Chiquita wanted to foster brand loyalty with a highly engaging contest that showcased the brand’s partnership with Walt Disney World Resorts®. Entrants selected a Disney theme and uploaded a photo showing their Chiquita smile. Photos could be enhanced by adding brand- and Disney-themed stickers. The public was able to view all photos and vote on their favorite to determine each week’s First Prize winner. All First Prize winners and additional top ranked entries were judged to determine the Grand Prize winner who received a Walt Disney World vacation for six. EMA was the agency who designed and created the contest idea. DJA provided EMA with consultation regarding the ideal way to structure the Contest to meet their objectives, and handled the promotion administration including initial contest judging, website programming and hosting, winner notification and prize fulfillment.