Chiquita® Just Smile Contest

Chiquita wanted to foster brand loyalty with a highly engaging contest that showcased the brand’s partnership with Walt Disney World Resorts®. Entrants selected a Disney theme and uploaded a photo showing their Chiquita smile. Photos could be enhanced by adding brand- and Disney-themed stickers. The public was able to view all photos and vote on their favorite to determine each week’s First Prize winner. All First Prize winners and additional top ranked entries were judged to determine the Grand Prize winner who received a Walt Disney World vacation for six. EMA was the agency who designed and created the contest idea. DJA provided EMA with consultation regarding the ideal way to structure the Contest to meet their objectives, and handled the promotion administration including initial contest judging, website programming and hosting, winner notification and prize fulfillment.

Marriott 50 to 50 Sweepstakes

The Marriott 50 to 50 Sweepstakes was created to drive acquisitions for Marriott Rewards among NFL fans, grow Facebook following for Marriott Rewards, and create buzz and excitement for Super Bowl 50. Marriott Rewards members registered on the promotion site and invited up to 49 Facebook friends with whom they would like to go to SuperBowl 50 if they were selected as the winner. Entrants earned additional entries via various social sharing opportunities that were offered throughout the promotion. The promotion was extremely successful and the winner’s experience was documented through a video showing Brian Urlacher, former Chicago Bears NFL player delivering the great news to the family of the winner. This footage gained huge media attention and brought an amazing sentiment to the Marriott brand. DJA handled the promotion administration, website build, hosting, and travel coordination for the winner and his 49 friends and family members.

Staples for Students Promotion

The #StaplesForStudents promotion was a campaign driven by social media and was created to increase the engagement of Staples’ social platforms, drive traffic to Staples retail locations and staples.com, build brand loyalty, and promote Staples’ relationship with the Think It Up™ organization. The promotion rewarded consumers for taking actions and furthering engagement with the brand by providing a chance to win weekly prizes, one of 51 trips to the Think It Up™ event in Los Angeles and one Grand Prize of a $50,000 scholarship. Engagement was driven to Staples’ social media platforms via the promotion challenges that increased social impressions, engagements, and fan acquisition of Staples’ Facebook, Instagram, Twitter, Pinterest and YouTube accounts. Consumers received additional entries into the sweepstakes for these challenges and were able to view their progress via their personal dashboard on the promotion platform site, which helped to maintain high levels of social engagement throughout the six week promotion.

Flippin’ Cooler-A- Day Giveaway

Flip Flop Wines wanted to promote their new product line and build brand awareness via social channels with a daily sweepstakes that asked people to post photos showing how they get their “summer chill on.” On Twitter and Instagram, posted photos needed to include “@flipflopwines,” “@IglooCoolers” and “#flippinCoolerGiveaway.” On Facebook, people entered by commenting on Flip Flop Wine’s promotional posts with their photo and “#flippincoolergiveaway.” One winner was selected each day to receive a Flip Flop Wines branded Igloo® Party Bar™ Cooler. DJA handled the promotion administration, entry collection via social API, winner notification and prize fulfillment.

Weber® Sauces & Seasonings “Recipe Rivalry” Sweepstakes

During the promotion period, @WeberSeasonings posted pairings of recipes that were created using Weber Sauces and Seasonings on Instagram and Facebook. Fans were asked to comment which recipe was their favorite from the featured recipes for a chance to win game tickets, tailgate gear and more. DJA handled the promotion administration, entry collection via social API, prize procurement and fulfillment. The promotion was successful in increasing product awareness and engagement via the Weber Seasonings social channels.

Carmex Unstoppable Dreams Contest

Carmex provided the opportunity for people to post a 30-second or fewer video depicting their dreams and aspirations related to a business or product, either via the Carmex Facebook timeline (including “#InPursuitOf” and “#Contest” in their post) or via Instagram (including a caption tagging “@mycarmex,” and including “#InPursuitOf” and “#Contest” in the caption). Entries were judged to determine the Grand Prize winner who received $10,000. DJA handled the administration of the contest including entry collection via social API, initial contest judging, winner notification and prize fulfillment

Hanes “Follow That Sock” Promotion

The Hanes “Follow That Sock” campaign featured the adventures of the Sock Family, who visited Walt Disney World Resorts, only to find their curious cousin, Edwin, was missing before they got the chance to explore the Resorts together. As the story unfolded over 6 weeks, content was added to the website and participants were able to opt-in to receive MMS photo clues to help find Edwin. Once registered, entrants had the option to earn additional entries by guessing Edwin’s whereabouts from the MMS clues, purchasing Hanes products and entering the sweeps code online, and sharing with friends via email Facebook or Twitter. A personalized dashboard on the hub kept track of each user’s entry count. Every week, one lucky winner received a trip of their own for a family of 4 to Walt Disney World Resorts.

Kay® Jewelers Merry Match Sweepstakes

Kay Jewelers wanted to showcase their brands during the holidays in a fun and engaging manner. DJA designed multiple versions of a memory game that changed each day for 14 days. Each version featured one of Kay’s brands and the jewelry pieces from that brand. Once the game was completed by matching all jewelry pieces within the game, the game revealed the prize drawing that participants were entered into for that day, which was a piece of jewelry from the featured brand. Participants were highly engaged and the promotion received a very high level of return play.

Weight Watchers® Better Together Sweepstakes

The “Better Together” Sweepstakes encouraged current Weight Watchers subscription members to refer friends to enroll in the Weight Watchers® program. Members could refer friends online and at local Weight Watchers meetings locations (including At Work meetings). Members could also enter by mailing in an essay about their Weight watchers journey. Eight Grand Prize winners received a trip for two to Santa Barbara, CA, where they got the opportunity to meet Oprah Winfrey. Fifty winners per month also received special Oprah gift boxes.

The Game On! Ready, Set, Win! Sweepstakes

The Game On! Ready, Set, Win! Sweepstakes wanted to drive store traffic and the purchase of participating products at Albertsons, Vons and Pavilions stores in southern California. When the participating products were purchased, codes were printed out on register receipts, which could then be entered online for sweepstakes entry. An employee promotion with similar tactics was also presented and each promotion awarded hundreds of football-themed prizes including trips, game tickets, merchandise, electronics and gift cards. Five consumer winners attended a Finalist event at an L.A. Rams home game where they had the opportunity to start a 2017 Hyundai Santa Fe Sport with one Finalist walking away a winner of the SUV.