Client: Perillo Tours

Solution: Agents get an online game play for each tour booked. Agents had to become a member so client would always have current information on entrants. Prizes ranged from trips to gift cards to Perillo-logoed items. With so many prizes, the odds of winning were 50%.

Results: The program has been so successful that it has run for four consecutive years and is about to go into it’s fifth year. The prizes change with each year to keep it fresh, but all other program aspects have remained intact. The client’s membership database and number of Perillo Tours booked has increased every year.