Client: eBay and GE Money Bank

Objective: Promote the launch of the new eBay MasterCard. Focus on the acquisition of new cardholders and promote the benefits of card membership.

Tactic: Various sweepstakes elements occurring during the 2007 eBay Live event in Boston, MA.

Mechanics: DJA handled the creation of the booth and stair graphics and various pieces of collateral material for distribution at the event. Two consumer involvement sweepstakes were executed at the eBay MasterCard booth to drive traffic and provide participants with information on the eBay MasterCard. At the final keynote speaker address, one Grand Prize winner was announced. During the event, eBay and GE also promoted the Joys of Summer sweepstakes (occurring immediately after launch of the card), which encouraged consumers to use their new eBay MasterCard for the chance to win exciting prizes.

Prizes: Various electronic prizes and one Grand Prize of a $5,000 eBay shopping spree.

Results: Enthusiastic consumer participation during all events. Increase in presence of eBay Mastercard.